Diversity & Inclusion

At SyNCUP® (by LogicSense Ltd), our goal is to democratise knowledge about sustainable nutrition, ensuring it’s accessible to all who seek it. As a community-centric platform, we acknowledge the pervasive impact of systemic discrimination and racism in our society, particularly evident in the health disparities faced by minority ethnic groups.

To broaden our reach and realise our mission, we recognise the paramount importance of embracing diverse voices and perspectives. Thus, we are steadfast in our commitment to fostering a diverse, equitable, and inclusive environment within our organisation, both for our team members and our broader community. This entails identifying and dismantling barriers that hinder full participation, irrespective of one’s advantages or disadvantages, and ensuring our programmes are inclusive, impartial, and just. We understand that adhering to these principles is crucial for nurturing a sense of belonging among our team and members, empowering them to contribute meaningfully to our shared goals.

For our team members, SyNCUP® is dedicated to cultivating an environment where everyone feels secure, respected, and valued, enabling them to unleash their full potential. We strive to assemble a team that mirrors the diversity of the communities we serve, thereby enhancing our ability to cater to their needs effectively. This diversity is integral to building a resilient and sustainable organisation capable of guiding global citizens towards embracing a culturally appropriate, plant-based diet for the betterment of their health, the planet, and non-human animals.

For our community members (including customers and users), SyNCUP® endeavours to be an inclusive and welcoming space where individuals feel proud to engage with and support our initiatives. We actively seek out diverse ideas and perspectives, recognising that this diversity enriches our work and strengthens our impact.

At SyNCUP® we uphold the principle of non-discrimination, ensuring that no one is treated unfairly based on characteristics such as age, disability, gender identity, marital status, pregnancy, race, religion, sexual orientation, or any other protected attribute. We unequivocally reject all forms of harassment, whether physical, verbal, or non-verbal, and are committed to maintaining a supportive and inclusive environment for all.

We acknowledge that without a concerted focus on diversity, equity, and inclusion, we cannot fulfil our mission of fostering a kinder, more compassionate world. Therefore, we pledge to regularly assess our progress through team meetings and annual general meetings, holding our leadership team accountable to our stakeholders: staff, volunteers, members, and the wider public.

Our leadership team is committed to integrating diversity, equity, and inclusivity principles into all aspects of our programmes, including communication efforts, educational resources, political engagement, and recruitment practices. By doing so, we aim to continually advance our mission and create a more equitable and inclusive society for all.

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